How TweetDeleter unlocked 22% more revenue with PaymentKit

TweetDeleter

CASE STUDY

For years, TweetDeleter relied on Braintree for both payment processing and subscription billing. While the setup worked initially, it created two compounding problems: subscription and payment data were locked inside a single platform with no portability, and the company's low average order value made it a frequent target for card-testing attacks that existing fraud controls couldn't adequately address.

Seamless transition, zero disruption

To regain control over its payments stack, TweetDeleter migrated to PaymentKit. Because PaymentKit integrates directly with Braintree, the transition was seamless: historical subscription and payment data were imported automatically, eliminating operational downtime.

With network tokens now securely stored in PaymentKit’s independent vault, TweetDeleter gained full portability over its billing infrastructure.

Multi-processor routing = higher revenue

After implementing PaymentKit, TweetDeleter added Stripe as a secondary processor. PaymentKit intelligently routes transactions across processors to maximize approvals.

Result: authorization rates increased by 22%, recovering revenue that would otherwise have been lost to declines.

More importantly, the company now has complete processor flexibility: subscriptions can be moved between providers without requiring users to re-enter payment information.

Authorization rates increased by 22%

Smarter dunning that actually works

Unlike traditional dunning platforms that retry failed payments on the same processor every few days, PaymentKit’s intelligent dunning system retries transactions across multiple processors using network tokenization.

This significantly increased recovery rates and reduced involuntary churn by 9 percentage points.

PaymentKit retries transactions across multiple processors using network tokenization

Fraud reduction for low-AOV businesses

To combat card-testing activity, TweetDeleter deployed PaymentKit’s fraud controls, including:

• IP velocity filters
• BIN-based velocity rules
• Card-number velocity limits

These tools helped reduce fraudulent attempts and minimize dispute risk.

Checkout optimization

TweetDeleter also upgraded from a hosted checkout experience to a fully custom checkout built on PaymentKit’s API. While PaymentKit offers highly customizable hosted checkout options, the team chose a custom implementation to optimize performance and UX.

Result: checkout conversion increased by 5%, a meaningful lift over the previous Braintree flow.

The outcome

With PaymentKit, TweetDeleter achieved:

• 22% increase in authorization rates
• 5% lift in checkout conversion
• Reduced fraud and card-testing attacks
• Processor independence via network token storage
• Improved subscription recovery through smart dunning

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