AllThePicks
CASE STUDY
For businesses operating in online gambling and sports picks, payment processing isn’t just a technical detail; it’s a constant operational risk.
AllThePicks.com, an AI-powered sports picks and gambling platform, learned this the hard way.
Like many high-risk businesses, All The Picks operated with strong fundamentals: low chargebacks, healthy customer retention, and a growing subscriber base. But in the eyes of banks and payment processors, category risk often matters more than performance metrics.
Without warning, two separate merchant processors removed All The Picks from their platforms. Overnight, the company lost access to payment credentials and subscription billing continuity. Because the payment data lived inside those processors, there was no way to seamlessly migrate recurring revenue.
The result was painful: subscribers were forced to re-enter credit card information, creating massive friction and avoidable churn, a scenario that can be devastating for any subscription business, especially in a high-risk vertical.